Fèlsina has a specific and carefully curated image. My focus during my summer internship in Siena, Italy was on maintaining that sense of luxury while introducing more accessibility through behind-the-scenes content.

I worked on newsletters and photography to highlight the raw, unstaged moments that visitors value, helping elevate both the website and social media presence. I also curated a library of visuals to support future storytelling and digital strategy. As a Marketing and Photography Intern, I aimed to blend authenticity with elegance in how the brand was seen and experienced online.