Felsina has a specific and curated image. My focus was on maintaining that luxury appeal while introducing accessibility through behind-the-scenes content.

I highlighted the raw, unstaged moments that visitors value by working on newsletters and photography to elevate both the website and social media presence. I curated a library of brand-aligned content to guide future visual storytelling and digital strategy. As Creative and Communications Director, I led these efforts to blend authenticity with elegance across all platforms.